The Bank - Amsterdam
Starbucks Coffee Experience ‘Laboratory’ to open at New Concept Store in Amsterdam
Starbucks opened a new concept store in Amsterdam, but with its ‘Slow' Coffee Theatre, hyper local design, floating community gathering spaces and on-site baking, Starbucks - ‘The Bank’ is a glimpse into Starbuck’s vision to the future.
While over the last few years Starbucks has gone to great lengths to reinforce the superlative quality of its coffee and products, under the radar they’ve been re-defining the atmosphere in which we drink it. In Seattle, New York, London, Paris and now Amsterdam, Starbucks has been stealthily unveiling unique and highly individualized concept stores across America and Europe.
Starbucks – The Bank
Situated in a 430 square meter subterranean space in the vault of a historic bank on the popular Rembrandtplein, the new store will be the first Starbucks concept store to open in Europe. Following in the footsteps of its predecessors, the Amsterdam store is in illustrious urban company. However, more than any other concept shop to date; the Amsterdam store openly embraces a distinctly local identity. More than just is a beautiful store inspired by Dutch culture and tradition, ‘The Bank’ also raises the bar on innovation. It’s the first shop Starbucks openly calls ‘a laboratory.
Considering its well-earned progressive reputation, Amsterdam might be the perfect spot for trying out new things. Starbucks ‘The Bank’ functions as a testing centre for innovative coffee brewing methods in its ‘Slow’ Coffee Theatre and offers small batch Reserve coffees available nowhere else on the continent. It is also premiere Starbucks first ever Clover® brewing system in Europe. The Clover® is one of the most significant innovations in coffee brewing since the introduction of the espresso machine. Starbucks – The Bank also features new food concepts including in-store baking. What works at ‘The Bank’ will make its way to the rest of Europe.
Hyper-local sustainable design and construction
As with all Starbucks concept stores, the Amsterdam shop will be a radical aesthetic departure. Under the direction of Dutch-born Liz Muller, Starbucks Concept Design director, more than 35 artists and craftsmen have kitted the subterranean space with witty local design touches and sustainable materials: floor-to-ceiling murals, repurposed Dutch oak throughout the space, antique Delft blue tiles, and a ‘tattooed’ mural that highlights the important role 17th century Dutch traders played in exporting coffee around the world. As with all of Starbucks concept stores, ‘The Bank’ was built under strict Leed® sustainable building guidelines to reduce the impact on the environment.
With window seat cushions, a centrally-situated oak table and multi-level spaces that cameo as stages for local bands, poetry readings and other cultural activities, ‘The Bank’ is positioning itself as a cultural gathering spot in the middle of Amsterdam. With literally thousands of people living within a minute’s walk, the shop will also playfully use social media to communicate relevant moments. For example, the bakery will send out a tweet announcing ‘warm cookies’ the minute a batch rolls out of the oven.